What We Do

We train and enable your team to adopt social and reach buyers where they're at.

Our social prospecting framework is a proven, repeatable process that allows any seller to use social as a primary channel. It's built from over 200+ experiments with sellers and sales teams, helping them book hundreds of meetings and close deals.

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Social prospecting training

Get your team trained on the fundamentals of social for outbound and inbound.

Each interactive program includes weekly workrooms, asynchronous homework, and access for individual coaching for the duration of the program. After each program, we equip your team with enablement docs for easy reference.

  • Social Selling Fundamentals. Get your sales org ramped on the tools and tactics of social as a prospecting channel. Sellers learn how to create credibility, run outbound campaigns, and generate inbound leads.

  • Strategic Accounts on Social. Sellers learn the ins-and-outs of Sales Navigator, using LinkedIn for account research and triggers, and other plays to break into enterprise accounts.

  • Evangelism & Community. Helping sellers who already have a strong foundation to become high-profile influencers and evangelists for their companies. They refine their approach to content, event strategies, and building community.

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Social enablement playbooks

Don't let momentum stop once training is over. Get playbooks and ongoing coaching.

We support your sales managers and enablement staff with already-developed resources and playbooks. Playbooks for prospecting, account mapping, routing into accounts, and more.

We pair our enablement resources with ongoing coaching for the team to accelerate the learning environment and boost success.

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Top of funnel and go-to-market alignment

Sometimes you need more than just training. We help align your top of funnel teams.

Your outbound and inbound processes aren't just impacted by sales. Demand generation, demand capture, social, and prospecting need to be aligned across your marketing and sales teams.

We audit your outbound and inbound workflows, borrowing from our years of experience as marketers and sellers. Then we redesign the necessary components to support top of funnel alignment. That can range from better prospecting strategy to inbound lead processes, or even training marketing on "air cover" for social selling.

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Built in public by a marketer and a seller.

Once upon a time, a brand strategist and an enterprise seller came together to discuss common problems in B2B.

They soon realized they had more in common than they thought. And so they embarked on a quest to reinvent the way companies generated their top of funnel.

What did they do?

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