Pricing
Current self-serve plans.
These plans remain the operational billing path while future vertical-intelligence packaging is tested. New signups start with a 14-day Scout trial: one competitor, up to 90 days of history, card upfront. Full plan limits apply after conversion or upgrade. Existing customer commitments remain unchanged.
Scout
£79/mo
A few rivals, watched properly.
3 competitors
Product, pricing & changelog sources
Weekly email brief · 1 channel
6-month backfill after trial
Cited archive + MCP endpoint
Seats free — unlimited
Operator
£199/mo
The default for one product team.
10 competitors
Same current source coverage
Slack + email delivery
12-month backfill after upgrade
Same-day material alerts
Seats free — unlimited
Team
£499/mo
Coverage across the whole category.
25 competitors
Same current source coverage
Slack + email delivery
24-month backfill after upgrade
Same-day material alerts
Seats free — unlimited
Command
Custom
Competitive intel as infrastructure.
100+ competitors
Same current source coverage
Custom backfill scope
Slack + email delivery
Cited archive + MCP endpoint
Seats free — unlimited
| Coverage | Scout | Operator | Team | Command |
|---|---|---|---|---|
| Competitors watched | 3 | 10 | 25 | 100+ |
| Product, pricing & changelog | ✓ | ✓ | ✓ | ✓ |
| Full-plan backfill depth | 6 mo | 12 mo | 24 mo | Custom |
| Signup path | Scout · 1 rival · 90d | Starts on Scout | Starts on Scout | Contact us |
| Same-day material alerts | — | ✓ | ✓ | ✓ |
| Delivery channels | 1 | Email + Slack | Email + Slack | Email + Slack |
| MCP endpoint | ✓ | ✓ | ✓ | ✓ |
| Seats | Free | Free | Free | Free |
Coverage limits are always visible in the app — Kestrel never silently drops a competitor.
Questions